How to Create Engaging Lead Magnets Using ChatGPT: A Step-by-Step Guide

Our Entrepreneurial Trail Game Lead Magnet

Creating an engaging lead magnet is an essential strategy for any online business looking to grow its email list and connect with more customers. With the power of ChatGPT, and ChatGPT Plus for custom lead magnets, you can create interactive and unique lead magnets like quizzes or games that truly stand out. Here’s a step-by-step guide on how you can use ChatGPT to create a lead magnet, just like we did with our own game-based lead magnet, and how to integrate it with Forminator on your WordPress site to capture leads.

Step 1: Brainstorming Your Lead Magnet Idea

First, decide what kind of lead magnet will resonate with your audience. Consider what’s relevant to your niche, what your audience values, and what you can offer that’s both unique and engaging. For example, we created a personality-test game called The Entrepreneurial Trail based on The Oregon Trail, tailored to entrepreneurs and business owners. It has multiple decision points and steps that lead the respondent down a fun path of entrepreneurship, very similar to The Oregon Trail.

Step 2: Craft Your Lead Magnet Content with ChatGPT

Once you have your idea, it’s time to flesh it out. Here’s how we did it:

1. Define the Structure: We decided on an 8-step game with a mix of choices impacting the outcome. Each step represented a stage in the entrepreneurial journey.
2. Write Descriptions and Choices: Using ChatGPT, we crafted descriptions for each stage and multiple choices for players to select from. The tone was key — we aimed for something folksy, akin to the Oregon Trail.
3. Visual Support: To enhance the experience, we used DALL-E, another AI tool, to create images for each step, aligning with the game’s theme.

Result Image Generated With Dall-E

Result Image Generated With Dall-E

Result Image Generated With Dall-E

Step 3: Setting Up a Forminator Form on WordPress

After creating your lead magnet content, you need a way to capture leads and present your lead magnet interactively. Here’s how you can do it using Forminator on WordPress:

1. Install Forminator Plugin: If you haven’t already, install and activate the Forminator plugin on your WordPress site.
2. Create a New Form: In your WordPress dashboard, go to Forminator and create a new form. This form will be used to capture the user’s information before they start the game.
3. Customize Your Form: Add fields for the information you want to collect, such as name and email address. Make sure to comply with GDPR and other data protection regulations.
4. Integrate Your Lead Magnet: Now, integrate the game or quiz you created with ChatGPT into your WordPress site. You can embed it directly on a page or create a popup that triggers when users submit the form.
5. Set Up Email Responses: Configure Forminator to send automated email responses to users after they submit the form. This email can include the user’s score, outcome, or a personalized message based on their answers.
6. Thank You Page: Optionally, direct users to a thank you page after submission for additional engagement or offers.

Step 4: Testing and Launching

Before going live, test your form and lead magnet thoroughly to ensure everything works smoothly. Once you’re happy with it, launch it on your site and promote it across your marketing channels.

Conclusion

By using ChatGPT and Forminator, you can create engaging, interactive lead magnets that not only provide value to your audience but also help in growing your email list effectively. Remember, the key to a successful lead magnet is relevance, engagement, and ease of use. So, get creative and start building your unique lead magnet today!